Who Is UXi?

The User Experience Institute brings you training and research on psychology that you can apply to the technology products and user experiences that you design.

The founder and President of the User Experience Institute is Dr. Susan Weinschenk

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of online interfaces. She is a consultant to Fortune 1000 companies, non-profits, and educational institutions. Susan has written 5 books on designing online interfaces. Her latest book is 100 Things Every Designer Needs to Know About People, which followed Neuro Web Design: What makes them click? Susan is a highly rated speaker and seminar leader. She runs a popular blog: whatmakesthemclick.net

Photo of Susan Weinschenk

 
 
 
 
 
 

During her career, Susan’s clients have included Fortune 1000 companies, non-profits, educational and government organizations. Here’s just a few of her clients:

Charles Schwab
American Express
Target Stores
NASA
The Air Force
University of Wisconsin
The State of Washington
Disney
Best Buy
Walmart
US Department of the Navy
Price Waterhouse Coopers
Hewlett Packard
Medtronic
Glaxo-Smith Kline
UPS
State Farm Insurance
American Family Insurance
Marquette University
Canadian Tire
Cargill
The Mayo Clinic