Weinschenk Institute, LLC

Dr. Susan Weinschenk shares the research and her thoughts on what makes certain ideas, articles, and videos go viral while others don’t. From her book How to Get People to Do Stuff.

Great presenters understand how people think, learn, and react. In this video Dr. Weinschenk shares 5 Things from her book, “100 Things Every Presenter Needs To Know About People”.

This video describes the Weinschenk Institute online video course called “Design for Engagement” – Learn how to apply psychology to create engaging products so that people will take the actions you want them to take.

For more information on the course, or to register, check out the full page at www.udemy.com/designing-for-engagement

Dr. Susan Weinschenk shares research on how the sight of, or mention of, money changes our behavior.

Dr. Susan Weinschenk explains the science behind why online video is so much more compelling than reading text.

Do you think you’d make different decisions if you were holding something heavy in your hand than holding nothing?  Here’s a video about “haptic sensations.” From Dr. Weinschenk’s latest book: How To Get People To Do Stuff