User Experience Institute

Learn The Science Of Intuitive Design

Create websites, software, and products that fit how people think, learn, work and play -- the psychology of user experience through online seminars, instructor-led classes, user experience audits, and consulting.

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Upcoming Seminars

  • The Top Ten Things Every Designer Needs to Know About People

    We design to elicit responses from people. We want them to buy, read, register, and take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. From her book, 100 Things Every Designer Needs To Know About People, Dr. Weinschenk has picked her top 10 "things" that you need to know in order to design intuitive and engaging websites, applications and products that match the way people think, work, and play.

    Date and Time: Thursday, May 24, 2012 11:00 AM - 12:30 PM CST
    View Seminar Details →

  • Designing For Engagement: What makes them click?

    We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that most decisions are made in a largely unconscious way. Do you know the real reasons that people decide to go to your website, come back to your website, refer your website to others, make a purchase, register, or take any other action you are wanting and hoping that people will make?. In this 1.5 hour seminar you will learn how to design websites that are engaging and persuasive.

    Date and Time: Wednesday, June 20, 2012 11:00 AM - 12:30 PM CST
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Josh Braaten from MIMA.org interviews Dr. Susan Weinschenk: 3 Trends for Interactive Marketers

from MIMA on Vimeo.

Watch Dr. Susan Weinschenk's presentation at the Minnesota Interactive Marketing Association February 2012 meeting

mima feb 2012 from MIMA on Vimeo.

Watch a trailer for one of our online seminars:

Subscribe To All Virtual Live Seminars For 12 months

Subscribe to all our seminars for a 12 month period (minimum of 12 seminars) and receive:

  • Connection to each virtual live seminar
  • Recording of each seminar
  • Connection to a monthly "Ask the Brain Lady" session (for subscribers only)

A 12-month subscription is only $995

After you place your order through Paypal you will receive details for attending each session.